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Penn and Kim Holderness both used to work in local TV news -- he was a sports anchor, she was a reporter -- but they are most famous for the "Xmas Jammies" YouTube video they made with their young children that has been viewed more than 15 million times. The success of the clip inspired them to launch a home-based company that creates comedic videos for clients in need of a new way to advertise their businesses. This series follows the couple as they work together and raise children Lola and Penn Charles. With each project, viewers get a look at the creative process, whether it's a viral video of the family or a client's custom spot. Each episode concludes with the premiere of a video.