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Craig Morgan is an Army veteran, a family man, a member of the Grand Ole Opry and "Morgan Family Strong" centers around the country singer and his family: his wife, Karen, daughter, Aly, and his sons, Kyle and Wyatt. Morgan's tight-knit family is in the spotlight as they try to center themselves around the heartbreak of losing a vital member of their family in a tragic accident and as they speak about their project, Morgan Farms.
Morgan Farms is open! Craig has to balance life on the road with running a new business; the family realizes attracting customers and making sales may not be as easy as they thought. Craig returns home to rally the family.
Morgan Farm's honey is selling fast, so Craig and Wyatt move the bee hives to increase production and get a new idea for the store. Craig continues helping "The Goldbergs" star Hayley Orrantia by producing her first single.
Craig returns to the studio to begin recording with the help of musician Gavin Degraw. Aly prepares for her big, Grand Ole Opry debut, where she'll sing a duet with Craig, who has a surprise in store for a fellow veteran.